Apple has a worldwide market share of 22.35%. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. Lava 4. It also ensures that promotion activities translate into sales as the products are easily available. Xiaomi Gaining Share At The Expense Of Rivals . SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. It is often called as the Apple of China. Designing great products at a reasonable price. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Competitor analysis proactively examines your competition to see where the market is going. Samsung Group has a huge product line i.e. Thus, they are a huge threat to Xiaomi. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. The Motley Fool has a disclosure policy. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Plot and analyze your portfolio and positions against risk-return landscape of the market. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Ross, J. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . The opportunities for any brand can include areas of improvement to increase its business. By understanding Xiaomi Corp's . IDC reports that Xiaomi's shipments in China fell 38% annually to. How Chinas Smartphone Big Four Are Fighting for Global Customers. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. This is another important aspect of Xiaomi business strategy. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. Many competitors in same price tag segment, 2. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). You decide to conduct a market analysis for your business. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Xiaomi competitor analysis. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Share. Cost basis and return based on previous market day close. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. About Xiaomi. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. devices. Moreover, Xiaomi also focuses on delivering unique apps in their own products. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Whirlpool 10. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. Sun, L. (1970, January 1). Toshiba 14. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. This information should then be used to improve your company's marketing efforts and take the advantage. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Xiaomi Inc: Competitors. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. This article has been researched & authored by the Content & Research Team. ET that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Making the world smarter, happier, and richer. . Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. enjoy smart technology closer to your life. Oppo strengths. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Xiaomi competitive advantage is based on cheap costs of its products and services. Huawei (including Honor) has a worldwide market share of 8.56 %. Below are the top 4 competitors of Xiaomi Redmi: 1. The opportunities for any brand can include areas of improvement to increase its business. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. Continue reading more about the brand/company. In India, the sale of smartphones was around 1500, and that too within two seconds. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Company Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Below are the top 4 competitors of Xiaomi Redmi: 1. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. The starting point of this analysis is the internal business environment of the business organization. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The Motley Fool recommends Cirrus Logic. We'll assume you're ok with this, but you can opt-out if you wish. Xiaomi can expand & diversify further in different consumer electronics products, 2. 1. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Xiaomi uses mono-segment and imitative types of positioning. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. How they compare to your brand. Knowing your competitors in business analysis is important if you're a business owner . It has been reviewed & published by the MBA Skool Team. According to a survey, Xiaomi sold 119 million smartphones in 2018. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Sophisticated investors, who have witnessed. Horwitz, J. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . Tony Chen founded Oppo in 2001. Upgrade to remove this ad. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. world's first smartphone with 6GB of RAM. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. By comparison, Xiaomi's shipments rose just 15% to 70 million. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. The content on MBA Skool has been created for educational & academic purpose only. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. Xiaomi Should Fear These 3 Chinese Competitors. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. It has been reviewed & published by the MBA Skool Team. Have you found what you were looking for? The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. Tony Chen founded Oppo in 2001. 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