The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Register for a free SBJ account to unlock one extra article per month. Because of his vast brand persona, he can bring in a broader audience of sports enthusiasts. UFC Fight Night 130 ratings for the "Thompson vs. Till" mixed martial arts (MMA) event on FOX Sports 1 last weekend in Liverpool, England, dominate cable television. WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID Statistically, just about three out of every four men in the U.S. are NFL fans. with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the UFC inked a five-year $1.5 billion rights deal with . The event, which took place at TD Garden, was headlined by a light heavyweight bout between the undefeated Dominick Reyes and former UFC middleweight champion Chris Weidman. Please create an employee account to be able to mark statistics as favorites. However, MMA organisations have captured the fourth and fifth spots with One Championship viewership numbers reading 5.6 billion and . UFC Ratings: UFC On ESPN 6 Averages 805,000 Viewers - Forbes newsletter, UFC 285 Jones vs. Gane Main Event T-Shirt, UFC 285 Shevchenko vs. Grasso Co-Main Event T-Shirt, UFC 285 final faceoffs: Jones has tense staredown with Gane, McGregor makes cameo, UFC 285 weigh-in results: Jon Jones records 248 pounds for heavyweight debut, Geoff Neal misses by 4 pounds, Jon Jones fires back at critics after debuting new heavyweight physique: Good thing its not a bodybuilding competition, Cody Garbrandt confesses his life was in shambles before flyweight debut: I wasnt in a good place. So how do those NFL viewership numbers compare to UFC? Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The UFC can have some outliers that smash records with some of the highest PPV buys in UFC history over a calendar year for the brand, particularly in 2009 and 2016. The fight was worth the wait. Consider that 15% of white people say they are casual watchers, compared with 25% of African-Americans and 22% of Hispanic viewers. The early prelims, which aired at 6 p.m. This only grows yearly as more women train in mixed martial arts or watch the sport. 49 print issues delivered to your home or office. But it actually only reached 20,034 (its max capacity) in live attendance at the T-Mobile Arena in Nevada. The NFL wins this one, too, by another landslide. UFC Fight Island 7 on ABC ends with lower ratings than final UFC show Churchill Downs has been home to some of the most incredible moments in sports history. Five vs. five . But even if there were as many UFC events as NFL games, each football game is played in a stadium that holds up to 100,000 fans while each UFC event typically holds between15,000-25,000 people, so the UFCs attendance totals would still be far behind. Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, Ourand: Pac-12 has time on media rights, as long as no other schools leave, Fallout from RSN mess means big changes for fans, teams and leagues, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon. Statista. While UFC on ESPN 6 began during prime time, it was the first UFC on ESPN event to be broadcast on ESPN2. Here are the statistics : 2021 UFC PPV prelims averaged 999.7K viewers. Register, deposit 10 or more and place a Sport bet (3+ selections) up to 20, each with odds of 1/2 (1.5) or greater. Prior to that, the UFCs parent company was Zuffa, a group formed by Station Casinos executive Frank and Lorenzo Fertitta and their business partner Dana White, who in 2001 had purchased the UFC for $2 million. Then you can access your favorite statistics via the star in the header. Get UFC 285 results for the Jones vs. Gane event Saturday night in Las Vegas. UFC on FOX ratings were the best in two years for the "Lee vs. Iaquinta" fight card last Sat. There has been roughly an 8% decline in attendance since the 2016 NFL season. This past Friday saw the return of the PFL after the organization did not promote any cards during 2020 due to the ongoing coronavirus pandemic. UFC TV ratings surge as other sports remain flat amid pandemic Oops. UFC 225 "Prelims" ratings on FOX Sports 1 returns just 667,000 viewers, marking the second-lowest viewership of the year behind UFC 224 in May. In terms of sponsorship revenue, the NFL averages more, but by how much is difficult to determine since the UFC is a private company, and their financial information is somewhat guarded.. Overall, the UFC has enjoyed a very good year so far when it comes to pay-per-view prelims with UFC 257 and UFC 259 both delivering more than 1 million viewers on average for a broadcast and now UFC 261 ending up as the No. The UFC on ESPN 1 prelims snagged an average viewership of 988,000. How to watch Jon Jones vs Ciryl Gane. Memorable Fight Stats in 2023. For instance, during the recent UFC 236 in Atlanta, the attendance was 14,297 for a live gate of $1,908,721. But that doesnt mean it can never come close, especially when you consider how new MMA is in America as well as the fact that the UFC holds events all year long, not just during a particular season like the NFL does. Rodriguez won the contest by unanimous decision. Chart. The ESPN-UFC partnership is "continuing to grow despite the struggling U.S. economy and massive job loss, as the MMA promotion is the only sports entity that has remained consistent or grown with its pre-pandemic television ratings, according to Kevin Iole of YAHOO SPORTS. The UFC also represents female fighters well, with womens UFC weight classes putting on many great fights. Heres a list of the top 10 UFC events in order of live attendance: Compare these events to Khabib Nurmagomedov vs. Conor McGregor for UFC 229. UFC 225 'Prelims' Return Second-Lowest Ratings Of 2018 UFC 225 "Prelims" ratings on FOX Sports 1 returns just 667,000 viewers, marking the second-lowest viewership of the year behind. Clicking on the following button will update the content below. According to the Nielsen Ratings System, the UFC 261 prelims, which aired on ESPN starting at 8 p.m. If you widen the interest broader to mixed martial arts, Nielson also reported that certain countries grew significantly between 2014 and 2016: The interest in mixed martial arts has spread from North America to Europe. UFC 265 viewers guide: Knockout artist Derrick Lewis gets second chance Below youll find answers to many of them discovered in my research. Hey Laser Lips! What time is Jon Jones vs Ciryl Gane at UFC 285? How to watch and Please enter a valid email and try again. Lets look at some of the average pay-per-view buys per year to see which comes out on top. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Live attendance is holding steady at UFC events, but because of where they are held their attendance numbers pale in comparison to the NFLs. ONE also showed a rapid increase in digital followers, improving its total fanbase to 42.7 million (24% improvement) across Facebook, Instagram, and YouTube from 2020 to 2021. Sunday's Game 1 of the ALCS on TBS drew 2.07 million viewers. You can also find Fightful's constantly updated injury report at this link and of wrestling contract expiration dates at this link. 21+ | T&Cs, time limits & exclusions apply. F1 and IndyCar start their seasons, the Rams partner with KAGR and Athletes Unlimited celebrates its anniversary with an expanded Nike partnership. Show publisher information UFC ratings for the ESPN "Prelims" card called "disappointing" for UFC 241: "Cormier vs. Miocic 2" last weekend in Anaheim. The roster of Russian fighters was also building with the likes of Alexey Oleinik, Alexander Volkov (who joined the UFC in late 2016), and Islam Makhachev. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. The organization's ESPN viewership was up 16% during the Covid-19 era (from May to October 2020, compared to May to October 2019), averaging 773,000 viewers for its events. The UFC has various training camps and has over 500 fighters currently signed to UFC contracts, but none of these camps makes the kind of revenue a single NFL franchise can bring in per year. Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number We respect your privacy. According to one report, the stacked UFC 226 pay-per-view (PPV) event on Saturday July 7, 2018 lead by a heavyweight title fight between Stipe Miocic and Daniel Cormier, did just under 400,000 buys. Please do not hesitate to contact me. Champ Main Card Breakdown, UFC 230 Brings In 250,000 Estimated PPV Buys, UFC Sao Paulo Settles For Scraps In Prime Time Ratings, Shocker! UFC fighter Conor McGregor made between $85 million and $100 million for his big fight with Mayweather, but a typical UFC main event fight earns him a flat rate of about $3 million. When people click on our Two other UFC events were very close to matching this record, like Rousey vs. Holm for UFC 193, which reached 56,214 people in live attendance. MMA-PFL sees itself as number one contender to UFC dominance Only four other sports properties manage to finish higher Tokyo 2020 Olympics (+73%), UEFA EURO 2020 (+35%), and F1 (+31%). MLS vs Liga MX Format, Attendance, Salaries & Ratings, Super Bowl vs FIFA World Cup A Comparison of Championships, NFL Deepak Kumar is a UFC author at EssentiallySports. Sorry, something went wrong with the copy but here is the link for you. "Level of interest in UFC in the United States as of September 2021." Compare those totals to the McGregor versus Mayweather fight, the biggest pay-per-view event of all time and in UFC history. 2023 Leaders Group. Address: 1401 21st ST STE # 5333, Sacramento, CA 95811, USA Email: joe@mmahive.com Phone: +1-323-457-8730, UFCs 10 Biggest Events By Live Attendance, Quick Answers About UFC Viewership Statistics. Cumulative reach measures the number of unique viewers who tune in to watch at least one minute of a TV broadcast. BOSTON, MASSACHUSETTS - OCTOBER 18: (L-R), Dominick Reyes punches Chris Weidman in their light heavyweight bout during the UFC Fight Night event at TD Garden on October 18, 2019 in Boston, Massachusetts. There are many common questions about the UFC buys, viewer stats, and popularity in the sports world. Super Bowl ad spending alone for in-game spots exceeded $382 million, which was the same as the previous season. For the twelfth year in a row, the NFLs most valuable team and the worlds most valuable franchise is the Dallas Cowboys, who are worth $5 billion, and thats up 4% from 2018. Earlier this year, Super Bowl LIII racked up 98.2 million viewers. If youre in a hurry, heres the bottom line about UFC viewership statistics in recent years: The Ultimate Fighting Championship generated an average of 447,000 pay-per-view buys in 2018, a 31.47% increase from 340,000 buys in 2017. The early PPV numbers are in for UFC 230 earlier this month in New York City, which was headlined by a heavyweight title fight between champion Daniel Cormier and knockout artist Derrick Lewis. The NFL did well in 2018, pulling in $14 billion in total revenue, which ended up being $900 million more than they brought in the season before and a $6 billion boost from 2010. You have 1 All Access article remaining this month. The 2021 report by Nielsen showed that ONEs video views have doubled in just 12 months. According to the Nielsen Ratings System, the UFC Fight Island 7 card on ABC, headlined by Max Holloway's five round masterpiece against Calvin Kattar, pulled in 1.22 million viewers on average . Last season for Super Bowl LIII, the winning New England Patriots each received$118,000and a big fat expensive ring, while the losing Los Angeles Rams players got$59,000 apiece. The UFC is a privately owned company so there is no union for the fighters, and therefore there is no Collective Bargaining Agreement (CBA), so as a result there is no sharing of the revenue. Fighter Suffers Brutal Eye Injury At UFC Vegas 32, Agony! The most sold UFC fight on record (in Pay-Per-View terms) was Khabib Nurmagomedov against Conor McGregor at UFC 229 on October 6th, 2018. UFC Fight Night 128 ratings and viewers for the "Barboza vs. Lee" mixed martial arts (MMA) event on FOX Sports 1 last Saturday night (April 21, 2018) in Atlantic City, New Jersey. ONE Championship Beats the UFC and Multiple Other Sports for Global Latest Finish in a Three-Round Fight . The numbers below are the average viewership for the entire broadcast. Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation. Still, there is a considerably higher representation of African-American and Hispanic viewers when compared to white people. UFC attorney Hunter Campbell denies reports that UFC 225 tanked at the pay-per-view (PPV) box office, but is unable to provide any proof to the contrary. It also compares the range of fighters attracting the most buys, focuses on how UFC has taken over in the last few years and shows by contrasting the first four pay-per-views that both have headlined how McGregor is on course to prove an even better moneymaker than Mayweather: Infographics UFC Mexico vs New Zealand: Kiwis appeal in handicap market (May 19, 2018) in Santiago, Chile. USADA performed 3,832 PED tests on 749 UFC fighters in 2022 alone, resulting in six violations. Fighters such as Michael Bisping from Britain, Royce Gracie from Brazil, Bas Rutten, who is Dutch-American and of course Conor McGregor from Ireland have brought international attention and the subsequent audience to the UFC that has totally outshined anything the NFL has been able to do worldwide. ET ended up with 951,000 viewers on average with a .36 rating in the coveted 18-49 year old demographic, which was tops for all programming on Saturday. They helped to bring those eyes to the UFC. American-based MMA promotion UFC ranked #5 on the list with 6.6 billion views, while fellow mixed martial arts promotion Bellator MMA ended its year with 227 million views. The cheapest ticket for the McGregor versus Merryweather fight was $1,335, with the front-row seats at the 100 level going for between $9,000 and $16,000. But the NFL is certainly trying, especially in the United Kingdom, where NFL viewers increased by 60% in 2017. That event holds the record for the most significant Pay-Per-View buys (2.4 million buys). Approximately 17,253,425 people attended NFL games in 2017, while less than half a million UFC fans showed up to live events (452,743). To use individual functions (e.g., mark statistics as favourites, set BE Analytics Remix: Is the UFC's Viewership Declining? UFC vs boxing: How UFC is edging ahead in the popularity stakes. Stats | UFC 2023 Leaders Group. How many Americans viewed NFL games compared to UFC fights in 2018? Nearly half of all NFL fans are women (47 percent) and almost one in three NFL fans fall between the ages of 18 and 34 years of age. A Super Bowl-like event happened prior to that in 2016 in the UFC Womens division between Ronda Rousey and Amanda Nunes. UFC TV ratings surge as other sports remain flat amid pandemic Viewership is up 56% over last year's full-season average (608K) and up 41% . There are an estimated 550 million MMA fans globally, which is roughly 7% of the global population. Cub Swanson enters his co-main event against Giga Chikadze on a two-fight win streak after having lost his previous four fights. Accessed March 04, 2023. https://www.statista.com/statistics/1122523/ufc-interest/, Morning Consult. ET with that card earning 733,000 viewers on average. UFC-Fight historical data from 1993 to 2021 It's been proclaimed the most exciting two minutes in sports. Please do not hesitate to contact me. NFL viewership is slightly down, and UFC viewership is much smaller but growing. Conquer all obstacles with the right hydration #ObsessedWithBetter, A post shared by BODYARMOR (@drinkbodyarmor) on Nov 2, 2018 at 3:12pm PDT. Such as in 2018, which included Khabib vs. McGregor (UFC 229), and in 2016 which included McGregor vs. Diaz (UFC 196). All three networks post year-over-year losses, as February 2022 ratings were aided by Russia-Ukraine coverage. They then only increased their reach, bringing in over 4 million buys for 2006, and continued to rise to almost 9 million in 2010. ", Morning Consult, Level of interest in UFC in the United States as of September 2021 Statista, https://www.statista.com/statistics/1122523/ufc-interest/ (last visited March 04, 2023), Level of interest in UFC in the United States as of September 2021 [Graph], Morning Consult, September 22, 2021. The only event that beats this record is when the UFC released McGregor for a one-time Boxing exhibition match between Floyd Mayweather and Conor McGregor, which generated 4,300,000 (4.3 million) Pay-Per-View buys. It took home Fight of the Night honors. The prelims were headlined by Randy Brown pulling of a rare one-arm rear-naked choke to finish Alex Oliveira in the featured bout. Weitere Informationen ber die Verwendung Ihrer personenbezogenen Daten finden Sie in unserer Datenschutzerklrung und unserer Cookie-Richtlinie. F1 viewership continues to soar over last year, 2019. Seven of those were held thus far in 2020, with four of them. That is the concern for boxing as it competes with Dana Whites mixed-martial-arts monster for relevance and popularity: it isnt just that the numbers are tilting in the upstarts favour, it is that they appear to have more name value with which to sustain the growth, and younger stars too. For all the latest tips, predictions and special offers directly into your inbox once a week. Entering into the noughties meant significant strides for the brand to produce even more excitement and viewership as time passed. Be the first to rate this post. Written by Joe Bloom Published on February 24, 2023April 21, 2022 Updated on February 24, 2023. (Photo by Chris Unger/Zuffa LLC via Getty Images). The UFC isnt yet bigger than boxing in viewership or pay-per-view buys. The second biggest was in 2009, with an average of 617,000 PPV buys. The highest attendance for a single UFC event was Whittaker vs. Adesanya for UFC 243. arrow_drop_up 841. UFC on FOX 28 ratings were better than expected for the "Emmett vs. Stephens" event in Orlando, despite stiff competition from the Olympics and NBA. UFC St. Petersburg "Prelims" ratings for the April 20 MMA event in Russia hit the lowest mark in more than a year with just 232,000 viewers. According to Kevin Iole of Yahoo Sports, UFC on ESPN 6 was the most viewed Friday night broadcast on ESPN2 of 2019. ONE Championship: Danielle Kelly Believes Jiujitsu Is Taking the Right Turn Wrestling Television Viewership Numbers: WWE Raw, SmackDown - Fightful On top of reportedly doing 700,000-plus buys on pay-per-view, the UFC 261 prelims also delivered as the No. Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.) For Super Bowl LIII, Anheuser-Busch InBev and Fiat Chrysler Automotive were the top-spending parent companies and altogether the revenue from that event was estimated to be $450 million. The average viewers for the event were 805,000, which put it ahead of UFC on ESPN 5, but . receive our occasional offers and news, you may opt-out at any time. liability for the information given being complete or correct. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Advertising disclosure: WSN contains links to online retailers on its website. The median income for a UFC fighter was $68,500 in 2018 while the average income of all UFC fighters for that same year was $138,250. UFC Fight Night 135 ratings for the "Gaethje vs. Vick" mixed martial arts (MMA) event on FOX Sports 1 last Saturday night (Aug. 26, 2018) in Lincoln, Nebraska. ESPN+ on its own currently costs $10 per month or $100 for a year-long plan. Boxing simply has a long history that has passed between several generations. All rights reserved. Despite the number, Fridays event was the sixth most popular broadcast in the 18-49 demographic with a share of 0.33. Those outliers usually involve Conor McGregor. 36 0 1 1 0 UFC 264: Poirier vs. McGregor 3 Jul. Below youll find the list of sources used to write this article. 17 Boxing Viewership Statistics To Knock You Out (2022) The UFC also has big fanbases in other countries like Russia, Canada, Brazil, the UK, Australia, Mexico, and China. New Notebook file_download Download (4 MB) more_vert. The UFC is done using the pay-per-view structure, so there are no paid advertisements during the fight. UFC divides its fighters into nine weight classes, $30 million per season + $5 million in endorsements = $35 million, $3 million per fight, though McGregor made between $85 million and $100 million for boxing Mayweather, NBCs Sunday Night Football 18.175 million, No total available, but UFC on FOX: 1.828 million, ESPNs Monday Night Football 10.757 million, Thursday Night Football (NBC/CBS/NFL Network) 10.937 million, Highest viewed game drew 26.88 million viewers, Highest viewed UFC fight drew 4.3 million pay-per-views. The UFC boasts a diverse fanbase across the globe, with bursts in particular regions of the world that are otherwise dominated by other sports like soccer, basketball, ice hockey, and others. We support responsible gambling. Already a subscriber? "Level of Interest in Ufc in The United States as of September 2021. American-based MMA promotion UFC ranked #5 on the list with 6.6 billion views, while fellow mixed martial arts promotion Bellator MMA ended its year with 227 million views. Doesn't incl ESPN+ figs, the 2 events, 266 & 268, that aired on ESPNews, or early prelims. Three of the five largest UFC PPVs since the promotions rights deal with ESPN began in January '19 have come during the coronavirus era." Ratings Report: UFC 261 prelims deliver No. 1 rating for cable on 1-800-GAMBLER (NJ, PA, WV), 1-800-9-WITH-IT (IN), 1-800-BETS-OFF (IA), 1-800-522-4700 (NV), 1-800-522-4700 During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Weidman, who was making his debut in the 205-pound weight division, fell to 1-5 dating back to December 2015 when Reyes knocked him out at the 1:43 mark of the first round. UFC On ESPN 1 Averages 1,463,000 Viewers - MMA News 22: UFC fights for Lewis. According to the Nielsen Ratings System, the UFC 261 prelims, which aired on ESPN starting at 8 p.m. | 13 February - 08:48 | Richard Janvrin. That is even more significant considering that during the pandemic, ESPN has been showing four hours, not two as in the past," of prelims. According to the Harris Poll, Mike Tyson was the most recognized boxer among 89% of respondents, followed by Muhammed Ali at 88%. The problem with that comparison is the Super Bowl happens every year, while a fight like the McGregor / Mayweather event happens only a few times in a lifetime.